Nike
⸺
Basketball ad creative
Client
Nike
Year
2021
Services
Creative direction
Digital production
DTP
We designed this print ad to convey an aspirational message for Giannis' carreer.
Nike commissioned Octagram to design a print ad to mark Giannis Antetokounmpo recent win in 2021, the NBA title and finals MVP. The ad was published in the local newspapers at the time of Giannis’ visit to Athens.
⸺ Creative direction
Creative direction refers to the process of developing and executing the creative vision for a client's advertising campaign, from brainstorming and concept development to final execution.
⸺ Digital production
Digital production refers to the process of generating multiple assets based on a master creative/visual, by adapting it to different layout formats and/or localising/translating the copy for various countries & regions.
⸺ DTP
DTP stands for Desktop Publishing. It is the process of creating and publishing printed materials using computer software.
