SCOTCH & SODA
⸺
Paid media design and production
Client
SCOTCH & SODA
Year
2021 — 2023
Services
Motion Graphics
Video Editing
Digital production
Layout localisation
Design, motion graphic & digital production for paid media assets on monthly basis.
Octagram designed and produced static and motion graphic assets for the paid media campaigns of the Scotch & Soda, refreshed on a monthly basis. The production included asset localisation for six markets.
⸺ Layout localisation
Layout localisation refers to the process of translating the assets to various languages, using the translations provided by the client or produced by Octagram.
⸺ Motion graphics
Motion graphics or motion design, is the process of creating visual elements that convey motion or change. It uses a variety of animation techniques to bring static images and text to life.
⸺ Digital production
Digital production refers to the process of generating multiple assets based on a master creative/visual, by adapting it to different layout formats and/or localising/translating the copy for various countries & regions.
