Nikon
—
Commercial Emails Redesign
Client
Nikon
Year
2019
Services
UI/UX & Web
Technical documentation
Redesign and standardisation of Nikon Imaging commercial communication emails.
In 2019 we partnered with Beata Linz (Kis) (www.beatalinz.com) and Nikon to redesign the email templates in order to establish consistency across all Nikon entities and locales. The objective was to create a premium and simple Email design per Nikon’s brand guidelines while advocating Email best practices.
Deliverables:
- template design
- set of guidelines to be used by Nikon employees
- HTML implementation.
⸺ Design
Digital production refers to the process of generating multiple assets based on a master creative/visual, by adapting it to different layout formats and/or localising/translating the copy for various countries & regions.
⸺ Technical Documentation
Technical documentation refers to a setup of guidelines that offers context on design decisions as well as clear instructions on how to apply the design system to future projects.
⸺ Email development
Email development or email coding refers to the process of creating and manipulating the content of an email message using HTML, CSS.
