ASICS
⸺
Rich media banner animation
Client
ASICS
Year
2018
Services
Creative direction
Animation
Digital production
We created an animation to convey lightness of the Noosa FF running shoe
The subtle animation depicts the legs of a runner floating in mid-air on an airport runway. The visual is meant to convey the lightness and speed provided by the ASICS Noosa FF running shoe.
⸺ Creative direction
Creative direction refers to the process of developing and executing the creative vision for a client's advertising campaign, from brainstorming and concept development to final execution.
⸺ Animation
Animation is a powerful tool for storytelling and communication. Animation can be used to help users navigate interfaces, explain concepts in a clear and concise way or add life to branding projects.
⸺ Digital production
Digital production refers to the process of generating multiple assets based on a master creative/visual, by adapting it to different layout formats and/or localising/translating the copy for various countries & regions.
